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Document Type |
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Thesis |
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Document Title |
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THE FUTURE OF RETAIL CHAINS IN THE E-COMMERCE ERA IN SAUDI ARABIA مستقبل سلاسل البيع بالتجزئة في وجود التجارة الإلكترونية في المملكة العربية السعودية |
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Subject |
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Faculty of Engineering |
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Document Language |
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Arabic |
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Abstract |
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Retail has always been one of the biggest industries worldwide, with different kinds of products, because people buy in retail every day. Since Amazon started drawing the first outline of e-commerce, online shopping kept growing more and more, and many bigger retailers considered the competition of e-commerce versus the one of physical stores. Retailers are constantly monitoring the change of customers’ preferences in shopping to predict the behavior of upcoming generations, to know where and how the new competition will be. When COVID-19 hit in 2020, this rate of growth increased aggressively, especially in some products categories like food delivery, as online shopping was the only way to do shopping with all the movement restrictions at that time.
The aims of this study are:
- to find out the frequency of buying online,
- to know if COVID-19 influenced buying behaviors,
- to forecast the market size of e-commerce in 2030.
For data gathering required by the researcher, a questionnaire was prepared by himself as an effective tool. The questionnaire was distributed to the study sample through Google Drive to their emails. The social package SPSS was used for data analysis to obtain the results of this study. As results, the category with the highest buying frequency was food and the one with the lowest was automobile spare parts. Moreover, in all categories, Covid-19 had a significant effect on customers’ buying frequency online from lower to higher frequency rate. By analyzing the historical data, the predicted market size of Saudi would reach up to 45B SAR, which is around 10% of the market size. More improvements can be done to the categories with high buying frequency and many investments can be initiated to the low-buying frequency categories as it will also grow one day online. |
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Supervisor |
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Prof. Hemaid Alsulami |
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Thesis Type |
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Master Thesis |
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Publishing Year |
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1444 AH
2023 AD |
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Added Date |
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Thursday, August 10, 2023 |
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Researchers
| أحمد حسين الهادي | Alhadi, Ahmed Hussein | Researcher | Master | |
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