Document Details

Document Type : Thesis 
Document Title :
CLOTHING SUSTAINABILITY CONCEPT FOR THE SAUDI CONSUMER WITHIN THE PRESERVATION OF THE ENVIRONMENT (CASE STUDY OF SOCIAL NETWORK FOR CONSUMER AWARENESS OF ENVIRONMENTAL SUSTAINABILITY
الاستدامة في الملابس كمفهوم لدى المستهلك السعودي للحفاظ على البيئة (دراسة حالة مواقع التواصل الاجتماعي لتوعية المستهلك بالاستدامة
 
Subject : Faculty of Human Sciences and Designs 
Document Language : Arabic 
Abstract : Clothing manufacturing is one of the most environmentally polluting industries after oil. It is considered a factor that negatively impacts the environment through excessive consumption of fast fashion which spread quickly due to its fast production process that comes in response to an increasing market demand as well as to the social media-based promotion. Moreover, many people are unaware of the environmental and social issues associated with the manufacture and production of this type of fashion; such as the fact that their production requires the use of many natural resources, as well as large quantities of chemicals that are harmful to human health and the environment. Meanwhile, low-cost production and manufacture of fast fashion in some Asian and Middle Eastern countries is also associated with many social issues such as poor working condition of factories’ workers in those countries, in the absence of safety and security standards. Therefore, awareness of the consequences of such consumption will reduce the impact on both the environment and society. As a result of an increased awareness on the importance of these environmental and social issues in the clothing industry, many large companies have increasingly invested in the development of more socially responsible fashion groups, helping to reduce the negative impact of fast clothing on the environment and society at large. Based on this awareness, the study examined the potential of orienting consumer’s behavior towards the use of sustainable clothing through the social media, as it aimed to examine the awareness of Saudi consumers, residents of Al Madina city, on sustainable clothing and its role in preserving the environment. It also aimed to measure the power of social media as a tool to orient consumers’ use of sustainable clothing, and identify the most important factors impeding the use of sustainable clothing. Two different tools were used in this study. The first was a survey that was distributed 
Supervisor : Dr. Maha Abdullah Al-Dabbagh 
Thesis Type : Master Thesis 
Publishing Year : 1442 AH
2021 AD 
Added Date : Monday, September 6, 2021 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
هناء هليل الجهنيAl-Johani, Hanaa HelielResearcherMaster 

Files

File NameTypeDescription
 47176.pdf pdf 

Back To Researches Page