Document Details

Document Type : Thesis 
Document Title :
INNOVATIVE AND CREATIVE VALUES OF GUERRILLA MARKETING IN ADVERTISING DESIGN IN KINGDOM SAUDI ARABIA
القيم الابتكارية والإبداعية لاستراتيجيات التسويق الغير تقليدية في تصميم الإعلان في المملكة العربية السعودية
 
Subject : Faculty of Art and Design 
Document Language : Arabic 
Abstract : Guerrilla Marketing is one of the most popular and modern marketing strategy around the world. as it use both creativity and innovation in a none conventional way to create advertising strategy for designers to design their advertising campaign, therefore this research aims to make use of the creativity and innovation values that the Guerrilla marketing offers to design advertising posters in Saudi Arabia to increase the aesthetic values in poster design. As for the theory part the researcher stated in chapter two the origins of the advertising posters including the details about the properties and design rules. In the third chapter the Researcher pointed on the main highlights on the history of the Guerrilla marketing and the properties and uses of it then mentioned the creative and innovative values of the Guerrilla Marketing and then explained them on some poster samples from around the world. Then in the fourth chapter, the Researcher analyses some poster samples from Jeddah City malls. After that on the fifth chapter, the researcher made some posters using the Creative and Innovative values of the Guerrilla Marketing. Finally, based on the researched studies the Researcher came to some conclusions. some of them are using the Guerrilla Marketing Strategies will take the advertising to the next level, because it will unleash the potential and creativity of the advertising Designers also it will increase the poster ability in getting the Audience attention and it will contribute in Enriching the aesthetic vision of society 
Supervisor : Dr. Faten Farouk Halawani 
Thesis Type : Master Thesis 
Publishing Year : 1438 AH
2017 AD 
Added Date : Wednesday, May 3, 2017 

Researchers

Researcher Name (Arabic)Researcher Name (English)Researcher TypeDr GradeEmail
الاء عابد المستاديAlmstadi, Alaa AbedResearcherMaster 

Files

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 39688.pdf pdf 

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