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Document Type |
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Thesis |
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Document Title |
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A Feasibility Study for Snacks Manufacturing /Retailing Project in Saudi Arabia دراسة جدوى لمشروع تصنيع وبيع التجزئة للوجبات الخفيفة بالمملكة العربية السعودية |
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Subject |
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Faculty of Engineering |
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Document Language |
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Arabic |
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Abstract |
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The main goal of this study is obtaining comprehensive and detailed information through a feasibility study for a confectionary factory located in Jeddah, which could answer the following question:
Will the idea of establishing a confectionary in Jeddah work and could we continue with this business idea?
The feasibility study is divided by six main sections, which are: business strategy, marketing feasibility study, technical feasibility study, economic feasibility study, social and environmental feasibility study, and location and site feasibility study. In the marketing feasibility study all the needed information about supply and demand will be addressed. In addition, a detailed study on competitors is a major part of the marketing part. The technical feasibility study will help in identifying problems that could hinder the progress of our confectionary business and will list all the machinery needed for the business. The economic feasibility study will tell our investors and other important stakeholders as to identifying the resources that are essential for actual production and distribution purpose and for smooth running of our business and most importantly it will tell them wither the factory is going to make profits or not. After that, identification of best areas for the factory is going to be implemented in the location and site feasibility study. Finally, discussing the impact on the society and wither the factory is going to create jobs and it will also discuss the affect of the factory on the environment. For the more, the study will cover other areas, such as: Enterprise resource planning (ERP), Marketing and advertising, and Human resource planning. In order to do the study a primary and secondary research needed to be accomplished, more than three hundred surveys had been distributed in a similar business outlet called “Ganache”, the main reason for the survey is for understanding the customers and for marketing purposes. |
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Supervisor |
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Prof. Saeed Hassan Alqulaity |
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Thesis Type |
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Master Thesis |
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Publishing Year |
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1438 AH
2017 AD |
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Added Date |
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Wednesday, July 12, 2017 |
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Researchers
| غالب أنس خاشقجي | Khashogg, Ghalib Anas | Researcher | Master | |
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